Ayurveda is an ancient system of lifestyle, diet and medicine, still used by the majority of Indians, and competing with pharmaceutical methods on an equal basis in India even today.
The spread of Ayurveda has been somewhat slower internationally than Yoga despite being part of a complementary system and sharing an identical philosophy. The practitioners of Ayurveda prioritise Yoga therapy among their healing techniques and these twin therapies offer identical ethics and a cohesive approach to the environment.
Ruva Wellness believes that Ayurveda fulfils a deep yearning in the world which is incomparable to any modern technique of a healthy life. In this busy commercial climate which is increasingly fragmented, modern man finds himself more under stress than ever before.
Despite all the modern technologies and comforts, life is ever more demanding and strenuous. Ruva Wellness wants to bring awareness towards the wholesome wellness of human being. The whole world needs to understand that complete wellness is a product of connections between Awareness, Environment and Health. These subjects that the West considers to be detached and independent are believed deeply connected to Ayurveda, whose interdependence defines “The Meaning of Life”. Ayurveda is rapidly becoming a transnational phenomenon.
And this is the perfect time of Ayurveda’s spread to the West, just as its ancient twin sibling of Yoga has been doing for years. In India, Ayurveda and Yoga go hand in hand and offer a holistic and a traditionally cohesive approach to life, where every individual is considered to be a vital part of this intricately woven, awe-inspiring universe around them.
This spiritual idea has always been deeply embedded in Indian culture and psychology, and that is the reason that Ayurveda has always been a mainstream alternative to modern medicine in India. With the growing affluence and prosperity of urban India, there has been a huge increase in the demand for Ayurvedic spas and wellbeing retreats for domestic tourism owing to the transnational phenomena of Ayurveda.